SEO also known as Search Engine Optimization is a technique meant to improve web site's SERP ranking.
SEO is made of two parts: on-page and off-page SEO. On-page SEO is a technique that guarantees that your web site is easily accessible by spiders. If your website is not optimised your ranking won't be as good as it could be. Off-page SEO on the other hand is usually not so whitehat and is mostly achieved by building backlinks. That can be achieved by: article submission, blog commenting, social media, directory submission, etc.
There are many many factors which lead to web site's SERP ranking (Google for one analyzes more than 200 elements). In this article I'll show you various positive and few - factors.
Now let's analyze some + factors that you should work on:
- Keyword Focused Anchor Text from External Links (undisputably the most important factor are incoming links from other web sites and anchor text needs to be keyword you're doing SEO for)
- Keyword Use Anywhere in the Title Tag (this is very important factor that is very often overlooked)
- Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)
- Keyword Use in the Subdomain Name (keyword needs to be used in subdomain name e.g.: keyword.yourdomain.com or new-keyword.yourdomain.com)
- Keyword Use in the Page Name URL (keyword must be used in subdomain name e.g.: yourdomain.com/folder/keyword.html)
Now let's list some negative factors:
- Cloaking with Malicious/Manipulative intent
- Cloaking by User Agent (you have to use same content for visitors and spiders)
- Hiding Text with same/similar colored text/background (if you set anchor text color to match background color, link will be invisible but it will still count for search engine)
- Excessive Repetition of the Same Anchor Text in a High Percentage/Quantity of External Links to the Site/Page (use different anchor text, because same anchor from a lot of sites is not natural and can look suspicious)
- Hiding Text with CSS display:none; (it's possible to hide link by setting display to none but search engines will detect this kind of behavior!)
One of the most important factors is web site's uptime. That can be achieved by purchasing reliable web hosting that most of the time isn't the cheapest, but you shouldn't count your dollars here, because if you're not online, you don't exist! I personally recommend Hostgator which is considered one of the best web hosting companies. Hostgator's plans are superb, prices low and support 24/7.
Author Resource:-
Johnny Menart is SEO expert and he's been writing articles for nearly 3 years. If you want some Hostgator discount visit Johnny's which is dedicated to Host gator coupons.
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